TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and online con